Rafe Offer

RAFE OFFER has led teams and innovation at some of the world’s best known brands— as a Global Marketing Director of Coca-Cola, Director of Global Marketing at The Walt Disney Company and a Director of innovation for global drinks giant Diageo. He also has consulted for the likes of Microsoft, Aviva, The Daily Mail Group and Amazon and is the Co-Founder of global music start-up Sofar Sounds.

In 1993, Rafe joined The Walt Disney Company as a Brand Manager in the USA licensing division. He developed the “having fun never goes out of style” marketing campaign for new Mickey Unlimited adult products and within just three years, Disney saw sales grow from $50m to $800m. Rafe was subsequently appointed Director of Global Marketing for Disney Consumer Products and he led the world-wide marketing of Disney’s $12 billion Consumer Products licensing business.

In 1997, Rafe moved to The Coca-Cola Company as a Group Brand Manager. He chaired an eleven-person Strategic Innovation Management committee — a team of executives from engineering, product, procurement, research and marketing that developed innovative packaging and sales equipment. Their innovations created $55m additional profi t for Coca-Cola. Moving to Global Marketing Director in 1999, Rafe led marketing and product development for Coca-Cola stores, attractions, event and licensed merchandise, which had collective global sales of $1.2 billion.

Moving to London Rafe became a Director for Diageo plc., creating Diageo’s new entrepreneurial business unit responsible for finding new revenue sources while strengthening the core drinks business and brands.

He recently founded his own business, Sofar Sounds, a cutting-edge music company and worldwide promoter of new bands recently described by the Guardian as “a quiet revolution” and New York Magazine as “one of the top new brands in America”.

“Rafe left us inspired and empowered.”  Founder of WOW Talks

“Rafe is an engaging public speaker. His deep subject matter knowledge coupled with his passionate and humble style deliver hugely enjoyable and informative talks.”  Microsoft

“Rafe Offer is a dream to work with — his experiences outside our industry are used to inspire and he is easy / inspirational to work with.”  Aviva Insurance Europe

“A truly inspiring speaker, Rafe brings enormous experience from the corporate world and from his life as an entrepreneur. He has an empathic speaking style, and he connects very quickly and naturally to his audience. He is always one of the most popular speakers in the courses I run at London Business School.”  London Busienss School

“Rafe was a fantastic facilitator for MSN UK as we held a series of culture change workshops with our 70-strong team. Rafe spent time understanding our business and our challenges, and then ran the workshops with real focus, discipline and good humour. I have no doubt that Rafe’s facilitation was key to this process being such a success.”  MSN