Shaa Wasmund

Shaa Wasmund is a one of Britain’s most widely regarded digital entrepreneurs. She is the author of the #1 Bestselling book, Stop Talking and Start Doing – which was the bestselling Business Book in WHSmithsfor 14 months in a row. As founder and CEO of Smart a,she helps over 500,000 SME’s a month. The IoD voted Shaa as one of the best-connected people in the UK.
Shaa was educated at the London School of Economics, during which time she wrote for with Cosmopolitan magazine, After interviewing the World Champion boxer Chris Eubank, he asked her to work with him, managing his PR. While still at university, Shaa promoted Eubank’s second fight with Nigel Benn – the biggest fight to ever take place in the UK with a live audience of 48,000 and a further 18 million people watching it from home.

In 1994 Wasmund started her own PR firm, with Dyson as her first client. She started working with Sir James Dyson before no one knew who he was. She spent the next 5 years building the brand into a global leader withover 60% market share in the UK alone.

In 1998 she moved into the digital world, becoming a founding director, alongside Sir Bob Geldof of the very early travel site www.deckchair.com. She then went on to launch her own social networking site, Mykindaplace. Six years later, the site was sold to BSkyB.

“Sháá Wasmund is a remarkable business woman.  Her infectious energy and robust business know how enthused the audience at the We Mean Business Conference. Shaa shared her shrewd tips for growing a successful business and was truly inspirational.”
Event Manager

“One of the best presentations for me, was covering new social media, although it is not “social” anymore, but more like an interactive online customer database. Sháá Wasmund, CEO and founder of smarta.com presented on the importance of interaction with clients and prospects, on social media sites like facebook, linkedin and youtube.”

“It was surprising how many people in the audience do not have an online marketing strategy and are not interacting with their clients and prospects online. The markets have gone from local to regional – from regional to global – and most of that is driven by the internet. The internet has grown from a one way street of displaying content to a multiway street of interaction, changing the way people make buying decisions. Online testimonials, reviews and ratings are changing the way people judge on brands and products, which also changing the way they buy. In fact the presentation had been so interesting that we will publish the entire presentation in another article.”

“The best speaker I have seen since Tom Peters in the 80’s and I’ve seen everyone!” HR Director

“Sháá’s ‘can do’ attitude spread throughout the room, 92% of the delegates rated her session as ‘excellent”

“Superb – our best speaker yet and if I can find another occasion to invite Sháá back, I certainly will.”

“Sháá was engaging, personable, dynamic, responsive to the audience so knowledgeable, practical, relevant and up to date. She was well prepared and perfectly suited to our requirements.”

“Sháá has a very relaxed style & delivery; this made everyone feel comfortable about asking questions in front of the entire group’.
‘I was looking for inspiration to lead me along the path to setting up my own business and this presentation delivered exactly just that’.
‘Sháá definitely had an impact on the audience as afterwards there was a queue of people to ask her more questions and ask her for more advice.”

“Thank you so much for speaking at Enterprise Tuesday yesterday; we were delighted to welcome you.   We have had excellent feedback regarding the evening; a number of people have described you as ‘truly inspirational’. Thank you for taking part in this so wholeheartedly and for making yourself so accessible to our audience.”

“Please pass our thanks onto Sháá for the inspiring Social Media seminar in York on Tuesday. An excellent speaker and a compelling subject – I've been Tweeting ever since.”
Director

“I was at the presentation on Tuesday – thought you an excellent presenter.”
Sue Rutherford

“Thank you for a great session this week @ York. I feel extremely motivated.”

“Sháá had so much enthusiasm, energy, wisdom and insights and direction, she gave the impression that nothing is impossible once you know the direction you want to take.”
Womens Day Conference