Richard Reed is the co-founder of innocent, the No.1 smoothie brand in Europe. The business was started from a market stall in 1999 by Richard and two friends and has grown into a business with a turnover of over £200m, selling in 15 different countries across Europe. The innocent business is led by a mission to ‘taste good and do good’, and gives ten percent of profits each year to charity. The founders recently sold their controlling stake in innocent to Coca Cola in a deal valuing the business at over half a billion dollars and remain on the board as minority shareholders.
As well as co-founding Innocent, Richard is the co-founder of Jam Jar Investments, a company that backs young entrepreneurs; the co-founder of Art Everywhere, the world’s largest art show; and the co-founder of The Reed Page Foundation, a personal charity that funds peace-brokering and environmental protection initiatives across the world. Richard is also Chairman of the innocent foundation, a Patron of Peace One Day and has at various stages in his career been a non-Executive at the Department of Energy and Climate Change, a director of the human rights charity Videre and a government advisor on entrepreneurship. Richard and innocent’s awards include winning E&Y’s Young Entrepreneur of the Year; Britain’s Greatest Business at ITV’s Great Britons Awards; Most Admired Business Leader by Marketing magazine; National Business Awards’ Small/Medium Business of the Year, and Orange Innovative Company of the Year.
“This is a serious business…Reed has proved that you can create a successful brand without breaking the bank. Innocent has shaken up the branding rules” Financial Times
“I love this business. You should be proud to work here” Bill Clinton
Richard was interviewed for “Growing Business”, see the full interview here
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